For this school project, we imagine that TWININGS, the iconic British tea brand, is considering launching a completely new range of iced tea. Unlike its main competitor Lipton's products, this range stands out due to its complete absence of sugar. With this new line, Twinings specifically targets health-conscious, trendy young adults who desire a refreshing, non-alcoholic, and unsweetened beverage option. Drawing inspiration from the classic slate chalkboard menus found in London tea rooms, the branding emphasizes the traditional, unsweetened nature of British tea. This retro aesthetic evokes the authenticity and timeless charm associated with the Twinings brand. Bright, vibrant colors provide a modern contrast to this vintage feel, highlighting the refreshing qualities of iced tea and evoking the spirit of summer.

DECEMBER 2022
Branding & 3D Animation
School Project