Here is my proposal for Ed Sheeran's next album. The visual identity builds upon the artist's established style and enhances its elements. The concept of this album centers around themes of difference and strangeness, symbolized by birds, referencing the expression "strange bird." The cover is eco-friendly, made from cardboard. It's also ergonomic, with a foldable design that makes it easy to extract the CD. The spine is clearly defined, making it easily identifiable when stored. As shown in the video, most of the graphic elements for this identity were created by hand and then assembled digitally.

MARS 2022
Branding & Packaging
Projet d'école